Burger King is known to have its share of bloopers as far as social networking is concerned. After the famous "un-friend for a free burger" Facebook campaign, its latest "run in" with adversity comes via Twitter. But this time around, they were the victim of a hack, and not their own stupidity!
A report by the Mirror.co.uk suggests that the fast food company's Twitter account was hacked into by someone calling themselves McDonald's. The rival company made several scathing posts starting with the fake news of a takeover. After quite a bit of damage was done, Twitter finally suspended the account. (Head over to the source site to check out some of the tweets.)
The website is now up and running with all the malicious tweets taken off. Rival McDonald's in response tweeted: "We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking."
We live in an extremely competitive world, where social media can make or break a brand. Hopefully after so many unsavoury incidents, BK will learn to use the medium better.
TAGS: Internet, Security, Twitter
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